About

Guiding Principles of Persistence Coffee

Quality is a Constant Pursuit
At Persistence Coffee, quality isn't a static achievement—it's an ongoing journey. You won't see subjective claims of being "the best" or similar statements. The mission is to consistently deliver the highest quality coffee possible. This commitment drives continuous growth, refinement, experimentation, and an enduring passion for the craft of coffee.

Coffee as Craft
Coffee stands alongside beverages like wine and beer as craftsmanship. It can be appreciated on many levels;  as an energizing pick-me-up, a centerpiece for socializing, enjoying fascinating flavor profiles, exploring its origins, cultivation, processing methods, and the stories of the people behind it. Persistence Coffee embraces all these dimensions and we encourage you to experience coffee in all the ways that you can!

Decaf is Real Coffee
Decaffeinated coffee has been largely misunderstood and undervalued. A foundational goal of Persistence Coffee is to change that perception. Our decaf selections offer the same depth, complexity, and flavor diversity found in our caffeinated coffees. Decaf's unique origins, processing methods, and wide-ranging utility - whether for health reasons, personal preference, as an alternative to other beverages, etc - make it an essential part of our coffee journey.